LEADINGSIDE

LEADINGSIDE
Logo | Stationery

When an existing software company decided to rebrand themselves as a web solutions provider, they were jumping into an already crowded market. The brand was required to project credibility to investors, an exciting work environment to potential new employees, and an air of competence to potential clients. Subtle tonal grays offset by bold reds in the logo and stationery worked with rich metallic collateral pieces to allow LeadingSide to stand above the competition.